3.1 Media ownership and management

• explain the fundamentals of a media business plan
• develop a business plan for a media enterprise
• create a portfolio for a media enterprise set-up
• value the importance of doing a business plan for media entrepreneurship

“How does a good business plan affect the media business set-up?”

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1. Media ownership and management
   40 min · 1 practice tasks · quiz
   Explain media ownership and management.
2. Forms of media ownership
   40 min · 1 practice tasks · quiz
   Describe forms of media ownership.
3. The media enterprise
   40 min · 1 practice tasks · quiz
   Describe media enterprise products and services.
4. The role of management
   40 min · 1 practice tasks · quiz
   Describe the role of management in a media enterprise.
5. What a media business plan is
   40 min · 1 practice tasks · quiz
   Explain what a media business plan is and why it matters.
6. The parts of a business plan
   40 min · 1 practice tasks · quiz
   Name the parts of a media business plan.
7. The business idea and description
   40 min · 1 practice tasks · quiz
   Describe a media business idea and description.
8. Market analysis
   40 min · 1 practice tasks · quiz
   Study the market for a media enterprise.
9. The marketing plan
   40 min · 1 practice tasks · quiz
   Write a marketing plan for a media enterprise.
10. Packaging and the product
    40 min · 1 practice tasks · quiz
    Describe packaging a media product or service.
11. The operations plan
    40 min · 1 practice tasks · quiz
    Describe the operations plan for a media enterprise.
12. Management and organisation
    40 min · 1 practice tasks · quiz
    Plan the management of a media enterprise.
13. The financing plan
    40 min · 1 practice tasks · quiz
    Plan financing, income and expenses.
14. Estimating costs and pricing
    40 min · 1 practice tasks · quiz
    Estimate costs and set a price.
15. Writing the business plan
    40 min · 1 practice tasks · quiz
    Write a clear, honest business plan.
16. Presenting the business plan
    40 min · 1 practice tasks · quiz
    Present a media business plan.
17. Peer review of the business plan
    40 min · 1 practice tasks · quiz
    Review a business plan and give feedback.
18. The media enterprise set-up
    40 min · 1 practice tasks · quiz
    Plan the set-up of a media enterprise.
19. Creating the enterprise portfolio
    40 min · 1 practice tasks · quiz
    Create a portfolio for a media enterprise.
20. Archiving and reflecting
    40 min · 1 practice tasks · quiz
    Archive the plan and portfolio and reflect.
21. Appreciating media entrepreneurship
    40 min · 1 practice tasks · quiz
    Value media entrepreneurship and reflect on the node.