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3.3 Music and Dance and Mass Media

Music and Dance · Grade 11 · 6 lessons in the design

What this covers

  • Concept of music and dance and mass media
  • Types of mass media: print, electronic or broadcasting, and digital media
  • Role of music and dance in mass media
  • Selection of soundtracks: signature tunes, jingles, cues and incidental music
  • Selection of dance excerpts for use in various mass media
  • Ethics and copyright issues in the use of music and dance in mass media
  • Kenyan bodies that govern and regulate ethics and copyright issues
  • Ethics of music and dance in advertising and commercial use
  • Cultural appropriation in music and dance
  • Forms of copyright infringement and piracy

What you will be able to do

  • explain the interrelationships between Music and Dance and mass media
  • analyse the role of Music and Dance in mass media
  • explain the attributes that guide the selection of soundtracks for mass media
  • examine ethics and copyright issues in the use of Music and Dance in mass media
  • appreciate the role of Music and Dance in mass media

Key questions

“How does Music and Dance contribute to the effectiveness of mass media?”

“How can awareness of ethics and copyright issues be useful in enhancing the use of Music and Dance in mass media?”

Lessons

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  1. Music, Dance and mass media: the interrelationship
    40 min · 1 practice tasks · quiz
    Explain what mass media are and how Music and Dance depend on them.
  2. The role of Music and Dance in mass media
    40 min · 1 practice tasks · quiz
    Analyse the roles that Music and Dance play in mass media.
  3. Selecting soundtracks: signature tunes, jingles and cues
    40 min · 1 practice tasks · quiz
    Explain the attributes that guide the selection of soundtracks for mass media.
  4. Selecting dance excerpts for mass media
    40 min · 1 practice tasks · quiz
    Explain how dance excerpts are chosen for adverts, films and programmes.
  5. Ethics and copyright in Music and Dance
    40 min · 1 practice tasks · quiz
    Examine ethics and copyright issues in the use of Music and Dance in mass media.
  6. Guarding copyright and appreciating Music and Dance in media
    40 min · 1 practice tasks · quiz
    Describe the Kenyan bodies that guard ethics and copyright, and appreciate the arts in media.