5.4 Distribution of Goods and Services

• Meaning of distribution and channels of distribution
• Role of intermediaries in the distribution of goods and services
• Types of intermediaries: wholesalers, retailers, agents and transporters
• Channels for distributing different goods and services
• Channels for perishable goods, manufactured goods and services
• Ethical and unethical practices in distribution
• Need for distribution of goods and services in the Kenyan community

• explain the role of intermediaries in the distribution of goods and services
• illustrate the channels for distributing different goods and services in business
• analyse ethics in distribution of goods and services
• value the need for distribution of goods and services in the community

“How is the distribution of goods and services carried out in day-to-day life?”

“Which ethical issues influence distribution of goods and services?”

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1. What distribution is
   40 min · 1 practice tasks · quiz
   Define distribution and a channel as the path from producer to consumer in Kenyan daily life.
2. Role of intermediaries
   40 min · 1 practice tasks · quiz
   Explain how intermediaries break bulk, store, move, inform and sometimes give credit between producer and consumer.
3. Types of intermediaries
   40 min · 1 practice tasks · quiz
   Identify wholesalers, retailers (dukas), agents and transporters, including matatu goods, in Kenyan trade.
4. Illustrating channels of distribution
   40 min · 1 practice tasks · quiz
   Draw short, medium and long channels with named Kenyan examples, placing intermediaries on the arrows.
5. Channels for different goods and services
   40 min · 1 practice tasks · quiz
   Match perishable goods, manufactured goods and services to suitable channel lengths using Kenyan examples.
6. Ethics in distribution
   40 min · 1 practice tasks · quiz
   Analyse ethical and unethical practices in Kenyan distribution: true weight, safe loads, no fakes, fair pay versus hoarding and cheating.
7. Why distribution matters in the community
   40 min · 1 practice tasks · quiz
   Value distribution as how a Kenyan community gets food, parts and work nearby — and still refuse unethical channels.