4.2 Social Enterprise Promotion

• analyse the concept of promotion for a social enterprise
• design methods for promoting a social enterprise
• apply appropriate methods to promote a social enterprise
• value product promotion of the social enterprise developed

“How can you effectively promote your social enterprise?”

“Why is it important to market a social enterprise?”

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1. What promotion is
   40 min · 1 practice tasks · quiz
   Explain the concept of promotion for a social enterprise.
2. Why marketing matters
   40 min · 1 practice tasks · quiz
   Explain why marketing a social enterprise is important.
3. Developing communication messages
   40 min · 1 practice tasks · quiz
   Write clear messages for the enterprise.
4. Promotion tools
   40 min · 1 practice tasks · quiz
   Choose suitable tools to promote the enterprise.
5. Designing posters and brochures
   40 min · 1 practice tasks · quiz
   Design effective posters and brochures.
6. Digital marketing
   40 min · 1 practice tasks · quiz
   Use digital tools to promote the enterprise responsibly.
7. Community workshops
   40 min · 1 practice tasks · quiz
   Use community workshops to promote the enterprise.
8. Promoting in school forums
   40 min · 1 practice tasks · quiz
   Use school forums to promote the enterprise.
9. Knowing the audience
   40 min · 1 practice tasks · quiz
   Tailor promotion to the target audience.
10. Planning a promotion campaign
    40 min · 1 practice tasks · quiz
    Plan a promotion campaign for the enterprise.
11. Responsible promotion
    40 min · 1 practice tasks · quiz
    Promote responsibly and protect online security.
12. Challenges in promotion
    40 min · 1 practice tasks · quiz
    Identify promotion challenges and solutions.
13. Evaluating promotion
    40 min · 1 practice tasks · quiz
    Evaluate a promotion campaign and value marketing.