2.1 Graphic Design (Advertisement)

• Graphic design in advertisement: the role of visual communication
• Corporate and heraldry identity symbols: emblem, logo, trademark and coat of arms
• Meaning and use of identification symbols in Kenya
• Legal and ethical issues in the design and use of identification symbols
• Freehand emblem design: layout, colour, text and silhouette illustrations
• Onefold brochure design in freehand and using digital tools
• Components of graphic design: layout, text, colour and illustrations
• Appraising the emblems and brochures of self and peers

• describe corporate and heraldry identity symbols
• design an emblem in freehand
• make a onefold brochure in freehand
• create a onefold brochure using a digital device
• appraise own and peers brochures and emblems

“Why are graphic illustrations important in communication?”

“How is a message enhanced in graphical advertisement?”

“What is the significance of colour, shape, and imagery in identity symbols?”

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1. Graphic design and advertisement
   40 min · 1 practice tasks · quiz
   Introduce graphic design and its role in advertisement.
2. Corporate and heraldry identity symbols
   40 min · 1 practice tasks · quiz
   Describe corporate and heraldry identity symbols and their meaning.
3. The emblem
   40 min · 1 practice tasks · quiz
   Explain what an emblem is and how it works.
4. The logo
   40 min · 1 practice tasks · quiz
   Explain the logo and how it differs from an emblem.
5. The trademark
   40 min · 1 practice tasks · quiz
   Explain the trademark and why it is protected by law.
6. The coat of arms
   40 min · 1 practice tasks · quiz
   Describe the parts of a coat of arms and their meaning.
7. Legal and ethical issues in design
   40 min · 1 practice tasks · quiz
   Discuss the legal and ethical issues in designing and using symbols.
8. Colour in design
   40 min · 1 practice tasks · quiz
   Explain the use and meaning of colour in graphic design.
9. Shape and imagery in identity symbols
   40 min · 1 practice tasks · quiz
   Explain the meaning of shapes and images in identity symbols.
10. Layout
    40 min · 1 practice tasks · quiz
    Explain the principles of layout in graphic design.
11. Text and typography
    40 min · 1 practice tasks · quiz
    Explain how text is chosen and arranged in a design.
12. Silhouette illustration
    40 min · 1 practice tasks · quiz
    Explain silhouette illustration and its use in symbols.
13. Designing an emblem in freehand
    40 min · 1 practice tasks · quiz
    Design and draw an emblem in freehand for an organisation.
14. Using three colours or fewer
    40 min · 1 practice tasks · quiz
    Choose and apply a small colour palette in an emblem.
15. What a brochure is
    40 min · 1 practice tasks · quiz
    Explain the brochure and the parts of its design.
16. Making a onefold brochure in freehand
    40 min · 1 practice tasks · quiz
    Make a onefold brochure in freehand for a peace organisation.
17. Text and illustrations in a brochure
    40 min · 1 practice tasks · quiz
    Arrange text and illustrations clearly in a brochure.
18. A onefold brochure using a digital device
    40 min · 1 practice tasks · quiz
    Create a onefold brochure using digital tools.
19. Using graphic software
    40 min · 1 practice tasks · quiz
    Identify the main tools in graphic software and what they do.
20. Scanning, storing and e-folders
    40 min · 1 practice tasks · quiz
    Scan, name and store emblems and brochures in e-folders.
21. Appraising emblems and brochures
    40 min · 1 practice tasks · quiz
    Appraise own and peers emblems and brochures fairly.
22. Exhibiting and critiquing the work
    40 min · 1 practice tasks · quiz
    Exhibit emblems and brochures and take part in a critique.