← 9.2.1 Critical/ Close reading

The advertisement's tricks

English · Grade 10 · about 40 minutes

Naming urgency, anchoring, social proof and hidden comparison in a money advert so they stop working unnoticed.

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  • 6 sections of explanation, worked examples and diagrams
  • 1 practice task with hints and worked answers
  • A quiz that marks itself as you go
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Other lessons in this sub-strand

  1. Reading figures critically
  2. Reading the terms
  3. The advertisement's tricks
  4. Reading the whole offer