Market, competitors and the marketing plan

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• 8 sections of explanation, worked examples and diagrams
• 1 practice task with hints and worked answers
• A quiz that marks itself as you go
• Your progress kept across every subject you take

Other lessons in this sub-strand

1. What a business plan is, and why it matters
2. The six components of a business plan
3. The business description, and products and services
4. Market, competitors and the marketing plan
5. The financial projection
6. The executive summary, and completing the template