2.4 Fish Marketing

• outline ways of preparing fish for marketing
• describe fish marketing channels
• explain strategies of improving or increasing sales of fish products
• appreciate the variety of fish value added products

“How do strategies of marketing improve or increase sales of fish products?”

The titles are open to everyone. Reading a lesson needs an account — sign in or create one.

1. What fish marketing is
   40 min · 1 practice tasks · quiz
   Explain what fish marketing is and list its main activities.
2. Preparing fish for the market
   40 min · 1 practice tasks · quiz
   Outline the six ways of preparing fish for marketing.
3. Sorting fish
   40 min · 1 practice tasks · quiz
   Explain how and why fish are sorted before sale.
4. Grading fish by quality
   40 min · 1 practice tasks · quiz
   Describe how fish are graded into quality classes.
5. Weighing fish accurately
   40 min · 1 practice tasks · quiz
   Explain why fish are weighed and how to weigh them fairly.
6. Packaging fish for sale
   40 min · 1 practice tasks · quiz
   Explain the functions of packaging fish and fish products.
7. Branding fish products
   40 min · 1 practice tasks · quiz
   Explain what a brand is and why branding helps fish sales.
8. Labelling fish products
   40 min · 1 practice tasks · quiz
   Explain the information that must appear on a fish product label.
9. Keeping quality on the cold chain
   40 min · 1 practice tasks · quiz
   Explain how the cold chain keeps fish safe and saleable.
10. Fish marketing channels
    40 min · 1 practice tasks · quiz
    Describe the two kinds of fish marketing channel.
11. Short marketing channels
    40 min · 1 practice tasks · quiz
    Describe short fish marketing channels and their advantages.
12. Long marketing channels
    40 min · 1 practice tasks · quiz
    Describe long fish marketing channels and their effects.
13. Comparing marketing channels
    40 min · 1 practice tasks · quiz
    Compare short and long fish marketing channels.
14. Marketing value added products
    40 min · 1 practice tasks · quiz
    Explain how value added fish products are packaged and marketed.
15. The marketing mix: the 4Ps
    40 min · 1 practice tasks · quiz
    Explain the four Ps of the marketing mix.
16. Product in the marketing mix
    40 min · 1 practice tasks · quiz
    Explain the product element of the marketing mix.
17. Price in the marketing mix
    40 min · 1 practice tasks · quiz
    Explain the price element of the marketing mix.
18. Place in the marketing mix
    40 min · 1 practice tasks · quiz
    Explain the place element of the marketing mix.
19. Promotion in the marketing mix
    40 min · 1 practice tasks · quiz
    Explain the promotion element of the marketing mix.
20. Market research and consumer needs
    40 min · 1 practice tasks · quiz
    Explain how market research guides fish marketing decisions.
21. Costing and pricing fish products
    40 min · 1 practice tasks · quiz
    Work out the cost, price and profit of a fish product.
22. Record keeping in fish marketing
    40 min · 1 practice tasks · quiz
    Explain why records are kept and what a simple record shows.
23. Selling through a cooperative
    40 min · 1 practice tasks · quiz
    Explain how a cooperative helps fish sellers.
24. Digital marketing of fish products
    40 min · 1 practice tasks · quiz
    Explain how digital tools help market fish products.
25. Fish marketing and the blue economy
    40 min · 1 practice tasks · quiz
    Explain the contribution of fish marketing to the economy.
26. Building a marketing plan
    40 min · 1 practice tasks · quiz
    Outline the parts of a simple fish marketing plan.
27. Challenges of fish marketing
    40 min · 1 practice tasks · quiz
    Identify the challenges of fish marketing and their solutions.
28. Laws and ethics in fish marketing
    40 min · 1 practice tasks · quiz
    Explain the laws and ethical rules that guide fish marketing.
29. Sustainable and fair fish marketing
    40 min · 1 practice tasks · quiz
    Explain how to market fish fairly and sustainably.
30. Review: improving fish sales
    40 min · 1 practice tasks · quiz
    Review preparing fish, channels and the 4Ps of marketing.