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← 2.4 Fish Marketing

Marketing value added products

Marine and Fisheries Technology · Grade 11 · about 40 minutes

Explain how value added fish products are packaged and marketed.

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  • 8 sections of explanation, worked examples and diagrams
  • 1 practice task with hints and worked answers
  • A quiz that marks itself as you go
  • Your progress kept across every subject you take
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Other lessons in this sub-strand

  1. What fish marketing is
  2. Preparing fish for the market
  3. Sorting fish
  4. Grading fish by quality
  5. Weighing fish accurately
  6. Packaging fish for sale
  7. Branding fish products
  8. Labelling fish products
  9. Keeping quality on the cold chain
  10. Fish marketing channels
  11. Short marketing channels
  12. Long marketing channels
  13. Comparing marketing channels
  14. Marketing value added products
  15. The marketing mix: the 4Ps
  16. Product in the marketing mix
  17. Price in the marketing mix
  18. Place in the marketing mix
  19. Promotion in the marketing mix
  20. Market research and consumer needs
  21. Costing and pricing fish products
  22. Record keeping in fish marketing
  23. Selling through a cooperative
  24. Digital marketing of fish products
  25. Fish marketing and the blue economy
  26. Building a marketing plan
  27. Challenges of fish marketing
  28. Laws and ethics in fish marketing
  29. Sustainable and fair fish marketing
  30. Review: improving fish sales