1.4 Post-production

• examine the components of branding for a media format
• explain branding strategies in media content creation
• develop a proposal for a media format
• appreciate branding as critical components of media content creation

“How branding strategies in post-production influence the perception and success of media formats?”

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1. Post-production and branding
   40 min · 1 practice tasks · quiz
   Describe post-production and the role of branding.
2. Media formats
   40 min · 1 practice tasks · quiz
   Identify media formats and how branding fits each.
3. What branding is
   40 min · 1 practice tasks · quiz
   Explain what branding means for a media format.
4. Packaging a media format
   40 min · 1 practice tasks · quiz
   Describe packaging for a media format.
5. Components of branding
   40 min · 1 practice tasks · quiz
   Name the components of branding and packaging.
6. Why branding matters in post-production
   40 min · 1 practice tasks · quiz
   Explain how branding affects perception and success.
7. Logos
   40 min · 1 practice tasks · quiz
   Describe a good logo and its role.
8. Brand messaging
   40 min · 1 practice tasks · quiz
   Write brand messaging and a tagline.
9. Colour and typography
   40 min · 1 practice tasks · quiz
   Choose a colour palette and fonts for a brand.
10. Jingles and sonic branding
    40 min · 1 practice tasks · quiz
    Describe a jingle and how it brands a format.
11. Trailers
    40 min · 1 practice tasks · quiz
    Describe a trailer and how it is made.
12. Previews and teasers
    40 min · 1 practice tasks · quiz
    Describe a preview or teaser.
13. Brand consistency
    40 min · 1 practice tasks · quiz
    Explain why a brand stays consistent.
14. Ethical and legal branding
    40 min · 1 practice tasks · quiz
    Apply ethical and legal rules to branding.
15. What a branding strategy is
    40 min · 1 practice tasks · quiz
    Explain what a branding strategy is.
16. Knowing the audience
    40 min · 1 practice tasks · quiz
    Plan branding for a target audience.
17. Positioning and the unique selling point
    40 min · 1 practice tasks · quiz
    Explain positioning and the unique selling point.
18. Choosing channels and platforms
    40 min · 1 practice tasks · quiz
    Choose platforms for a media brand.
19. Engagement and call to action
    40 min · 1 practice tasks · quiz
    Describe engagement and a call to action.
20. Evaluating a branding strategy
    40 min · 1 practice tasks · quiz
    Evaluate whether a branding strategy works.
21. Proposals for a media format
    40 min · 1 practice tasks · quiz
    Explain what a media format proposal is.
22. Types of proposals
    40 min · 1 practice tasks · quiz
    Describe types of proposals for media formats.
23. Parts of a proposal
    40 min · 1 practice tasks · quiz
    Name the parts of a media format proposal.
24. Researching a proposal
    40 min · 1 practice tasks · quiz
    Gather information for a media format proposal.
25. Writing the proposal
    40 min · 1 practice tasks · quiz
    Write a clear persuasive proposal.
26. Resources and budget
    40 min · 1 practice tasks · quiz
    Plan resources and a simple budget.
27. Peer review of proposals
    40 min · 1 practice tasks · quiz
    Review a proposal and give constructive feedback.
28. Appreciating branding and packaging
    40 min · 1 practice tasks · quiz
    Value branding and reflect on the node.