Choosing channels and platforms
Media Technology · Grade 11 · about 40 minutes
Choose platforms for a media brand.
Sign in to read this lesson
Lessons are for learners and teachers with an account. Browsing the curriculum — subjects, strands and what each sub-strand covers — stays open to everyone.
- 8 sections of explanation, worked examples and diagrams
- 1 practice task with hints and worked answers
- A quiz that marks itself as you go
- Your progress kept across every subject you take
Other lessons in this sub-strand
- Post-production and branding
- Media formats
- What branding is
- Packaging a media format
- Components of branding
- Why branding matters in post-production
- Logos
- Brand messaging
- Colour and typography
- Jingles and sonic branding
- Trailers
- Previews and teasers
- Brand consistency
- Ethical and legal branding
- What a branding strategy is
- Knowing the audience
- Positioning and the unique selling point
- Choosing channels and platforms
- Engagement and call to action
- Evaluating a branding strategy
- Proposals for a media format
- Types of proposals
- Parts of a proposal
- Researching a proposal
- Writing the proposal
- Resources and budget
- Peer review of proposals
- Appreciating branding and packaging