What consumer satisfaction is
Business Studies · Grade 10 · about 40 minutes
Satisfaction as the gap between what a Kenyan buyer was led to expect and what they actually received.
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- 8 sections of explanation, worked examples and diagrams
- 1 practice task with hints and worked answers
- A quiz that marks itself as you go
- Your progress kept across every subject you take
Other lessons in this sub-strand
- Consumer satisfaction: importance, terms and remedies
- Carrying out a consumer satisfaction survey
- What consumer satisfaction is
- Why satisfaction is survival
- Terms and conditions of a sale
- Guarantees, returns and after-sales
- Consumer rights in Kenya
- Consumer responsibilities
- Remedies and the complaint ladder
- Surveying the local market