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← 5.3 Marketing of Goods and Services

Sources of market information

Pre-Technical Studies · Grade 8 · about 40 minutes

Analyse where information about a market and its potential customers comes from, and why one rumour is not enough.

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  • 8 sections of explanation, worked examples and diagrams
  • 1 practice task with hints and worked answers
  • A quiz that marks itself as you go
  • Your progress kept across every subject you take
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Other lessons in this sub-strand

  1. What marketing is and why it matters
  2. Sources of market information
  3. Factors when selecting a market
  4. Roads, vehicles and communication networks
  5. ICT applications in marketing
  6. Selecting markets and marketing tools