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← 4.2 Opportunity Identification

Hidden costs that make a market

Community Service Learning · Grade 10 · about 40 minutes

A need becomes a market when people already pay - in fare, time, spoilage or kerosene - more than your offer would cost.

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  • 6 sections of explanation, worked examples and diagrams
  • 1 practice task with hints and worked answers
  • A quiz that marks itself as you go
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Other lessons in this sub-strand

  1. Spotting the opportunity
  2. Generating and choosing ideas
  3. Assessing needs for an enterprise
  4. Whose need, whose voice
  5. Hidden costs that make a market
  6. Kenyan opportunity cases
  7. Testing an idea cheaply
  8. Capability and starting small
  9. Selecting with the community
  10. Interest that lasts